Title: Van Heusen Ties Ad.
Text
type: Visual
Theme/Subject: ties
Audience: Men around their 30’s
Purpose: Persuade the audience to buy ties.
Register: Informal
Author: unknown, but
probably a man.
Note five important
techniques that are relevant to the text.
Provide the example of the technique from the text. Explain the significance of the technique and
example in terms of audience, purpose and /or text type.
Element: visual Technique: Drawing
Example: The drawing
portrays a women serving a man.
Significance: As the women is on her knees, serving food to the man, she is
clearly inferior and follows his orders.
Element: Language Technique: Alliteration
Example: Power packed patterns
Significance: The alliteration “power
packed patterns” is used to refer to the ties. It means that the ties are what
give men power over women. The audience will believe that by wearing them, they
will be special and be superior to women.
Element: Visual Technique: Size
Example: The ties are the images with the
greatest size.
Significance: The ties have the
greatest size in order to advertise the product. Ties are the main focus of the
advertisement so they should appear the biggest in the drawing to stay in the
audiences mind.
Element: Visual Technique: Color
Example: The man is dressed in white so that
the tie stands out.
Significance: The tie stands out in
the man, so that the audience will believe that if they were ties it is
something that everyone will notice. Therefore, they are motivated to buy them.
Element: Language Technique: Jokes
Example: The phrase “show her it’s a man’s
world” would be funny to men.
Significance: Men will be amused by
the joke, so they will take interest in the advertisement and thus learn about
the product.
Element: Visual Technique: Logo
Example: The logo of Van Heusen is the
largest text in the advertisement.
Significance: The logo is this big, in
order to promote the brand and let the audience know what Van Heusen does.
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