In the video they say that advertisements sell more than the product. They transmit values and ideas to the viewers.
Women are constantly being portrayed as an object. Therefore, it could lead to violence against them.
They also exert pressures, especially on young women to look attractive. They sell us how we should be. However, what is portrayed as beauty is sometimes impossible to achieve because they use photoshop to enhance the look of women. The advertisements are creating a trend on women to become obsessed with their looks and anorexic.
Clearly, advertisements are "killing us softly", due to the values they transmit and the actions they make us take.
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